Shannon Tippette



Phone: 919-710-6779

Shannon Tippette is an Associate Publisher with Seniors Guide/Ross Publishing. She is a graduate of the University of North Carolina at Charlotte where she majored in English and Psychology. In 1998, she discovered her love of helping seniors and their families and has dedicated her professional career to helping families find the right options for parents and loved ones through serving in the retirement housing, home care, and senior publication industries.

She has been a NC Licensed Assisted Living Administrator and has served on the North Carolina Assisted Living Association board, and has been a board member, founder or facilitator for Chapel Hill and Durham Eldercare Resources (CHADER), Health Affairs Roundtable (HART), Senior Resource Alliance, Senior Connect, AWARE, Fifteen Minutes of Fame and Alzheimer’s North Carolina Inc. In her personal time she is a member of the Junior Woman’s Club of Raleigh and Crossroads Fellowship where she serves her community through volunteering.

Tara Edwards_Chapel Hill

Tara Edwards

Vice – President


Phone: 919-971-3557

Tara Edwards is Director of Admissions and Marketing at Signature HealthCARE of Chapel Hill.  At Signature HealthCARE of Chapel Hill they are revolutionizing the healthcare industry through a culture of resident centered healthcare services, personalized spirituality, and real quality of life initiatives.  She is a graduate of Barton College, in Wilson, NC   where she received a Bachelor of Social work and a Certificate in Geriatrics.  Tara has over 15 years of geriatric experience in the Triangle market.  She is also a member of SHARP.


Starlene Chang



Phone: 336-532-0000

Starlene Chang is the Community Relations Manager for Piedmont Health SeniorCare, a division of Piedmont Health Services, Inc. a not-for-profit community healthcare organization. In that role, Chang oversees the various aspects of the organization’s outreach and communications strategies, including media relations, marketing and advertising. Chang, received her Bachelor’s Degree from St. Cloud State University and her Master’s Degree from Edgewood College. Chang previously worked at PACE of the Triad in Greensboro before joining Piedmont Health SeniorCare. She is a member of the Carolinas Health Public Relations and Marketing Society and a Certified Social Media Strategist. In addition to her role as Secretary of Chapel Hill And Durham Eldercare Resources (CHADER), she also serves as Co-Chair for the Healthcare Council at the Alamance Chamber of Commerce, she serves as a Board member for Friendship Adult Day Services, planning committee member for Live Well Alamance, and Community Council’s Health Division through United Way. In addition, she also works with interns from both Elon University and University of North Carolina Chapel Hill public relations and marketing students.


Eleanor Armstrong



Phone: 919-942-2840

Eleanor is the owner of AmeriCare HomeCare where she serves the Triangle community by providing non-medical homecare to people of all ages who need assistance with the activities of daily living. Her staff of Certified Nurse Assistants ministers companion care as well as personal care to seniors, those with disabilities, and those dealing with chronic illness.

Eleanor has over 20 years experience in sales and an MBA in marketing from North Carolina State University. She is active in the Chapel Hill community, volunteering for IFC and Project Homeless Connect.

Shannon Pointer.JPG

Shannon Pointer

Member at Large


 Shannon Pointer is the Community Educator for Hospice & Palliative Care Center of Alamance-Caswell, a non-profit hospice and home health agency that is proud to serve Alamance, Caswell, Orange and surrounding communities. Our agency’s mission is to care for those with serious illnesses or conditions, and their families, to help them live as fully and comfortably as possible. Shannon has had over 15 years experience in nursing. She has worked in a variety of clinical and community settings. Shannon completed a graduate certificate in Nursing Education and a Master of Science in Nursing with a major in Nursing Systems/Populations and concentration in Community and Public Health Nursing from The University of North Carolina at Charlotte. She obtained her undergraduate Bachelor of Science in Nursing degree from The University of North Carolina at Greensboro and her ADN from Alamance Community College. She is passionate about her work as Community Educator and strives to help patients and their families with accessing the right care, at the right time, in the right way. Shannon is also employed part time as adjunct faculty in the nursing program at Alamance Community College. She is a graduate of Leadership Alamance, class of 2015 and was a nominee in 2015 for The Women’s Resource Center of Alamance County “Leading The Way: Rising Star” award. In addition to her role as Member at Large of Chapel Hill And Durham Eldercare Resources (CHADER), Shannon also serves as Co-Chair of the Alamance County Area Chamber of Commerce Health Care Council and Co-President of the Alamance County United Way Health and Family Division, member of the Prescription Drug Abuse Task Force for Alamance County and planning committee member for Live Well Alamance. Shannon has presented on a variety of educational topics in Orange and surrounding counties and is passionate about being a resource for community education on end of life care topics and advance care planning. Shannon has worked closely with local agencies on educational offerings, including Project Engage Senior Resource Team Members with The Orange County Department on Aging and UNC Wellness Centers, as well as area continuing care retirement communities and assisted living communities. Shannon has facilitated the implementation of the We Honors Veterans program within her agency and she works closely with local Veteran service offices and the Durham VA Medical Center to better serve Veterans in our community. She is an active member of her church and her hobbies include weightlifting, running, triathlons and singing.